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Bubblegum’s campaign for Novartis, best Internal Marketing Action in Aspid Awards


Bubblegum Health, one of the leading healthcare advertising agencies in Spain, has consolidated its success in the XIX Iberoamerican Advertising Awards Aspid Health and Pharmacy with a new Gold Aspid  “Internal Marketing Actions and Events” and an award for  “Best Practitioner Digital App”.

The campaign “JPC, a visionary experience”, conducted for Novartis, has been considered the best event of the year by the jury of the 2015 Aspid Awards. Bubblegum Health created an action full of creativity, dynamism and, above all, lots of fun that managed to connect the sales representatives of the company with the new and innovative product that the laboratory would present.

Bubblegum Health_Aspid 2015 Mejor App Digital en Visita

Also, the jury awarded best app for sales reps. A huge work done by Bubblegum Health’s Engineering and Design teams to respond to the challenge posed by B. Braun: become all the product catalog of the company into a digital App which would facilitate the work of the sales representative. The application submitted is useful, intuitive and very clear and has become, today, the main tool of the sales reps during visits.

The balance sheet of the present edition of Aspid Awards, which were presented 182 works, places Bubblegum Health in the “top 5” of the healthcare agencies in Spain. Raquel Mizrahi, CCO and agency co-founder, said: “We are delighted to be awarded in some of the most competitve categories of Aspid. Its a huge work carried by all medical, copywriting, design and engineering teams!”.