Salvat

Ophthalmology

[:en]RELIVE^® is a new brand of artificial tears on the market. However the drug is launched in a very crowded market in which major brands exert a strong push. So a) there needs to be a solid competitive advantage b) backed by a campaign that will effectively transmit the message.

This campaign won Best non prescription drug campaign to physician 2013.[:es]undefinedundefinedundefinedundefinedundefinedundefined

RELIVE® es una gama de lágrimas artificiales nueva en el mercado. Necesitábamos diferenciarla en un mercado sobresaturado y, sobre todo, construir una marca con personalidad propia.[:]

Strategy // Creativity // Audiovisual // Digital // Events