B. Braun undertook the project of switching the “print” sales practice to digital.
This project would put all references in iPad apps. We had learn from years of producing edetailing and we knew the apps had to stick to the KISS philosophy (Keep It Stupid Simple).
More than 70 apps and 11 months into the project.
The sales reps embraced the apps and their ease-of-use.
The project was awarded with best pharma edetailing project 2015.