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Insight® by Bubblegum


Experience has allowed us to combine consolidated research methodologies and our own methodologies that allow us to conduct more effective and efficient investigations. Insight® by Bubblegum is born from the need to create messages that really connect with the needs of our audiences for best results.

With the goal of knowing the target in depth and keep it updated we have developed Insight® by Bubblegum, an in-depth research service that allows us to get a map of the desires, motivations and needs of consumers, to get the brand fit in what the customer is really looking for.

We not just only tu ex profeso Insights® before each campaign, but, together with Bubblegum Lab, our researchers run Insights® constantly to understand and analyse the new consumers’ realities.