Are physicians influenced by their peers when prescribing? It seems that yes, they are. Doctors are wary of the decision of his colleagues when trying to prescribe a new drug, but also when repeat prescription, as concludes the study “Social…
Where there’s smoke, there’s fire. And the ‘smoke’ in healthcare technology has been surrounding us for a while. This area attracts more and more the tech ‘giants’, as the interest of big technology companies in healthcare proves. A good example of it…
Agencies aren’t just a great source of creativity, which are as well. They can do much more for you. To prove it, we’ve made an infographics that summarizes the four basic steps to get a successful campaign: (Please,…
The coolest app for video streaming calls Periscope and aspires to become the best tool for the dissemination of events through Twitter. If you don’t already know what are we talking about, get started, because since it came out in April…
It has finally arrived to the Spanish market the most expected of all wearables, Apple Watch. The new big bet of the company led by Tim Cook opens many development opportunities for companies from all sectors, but health industry is one of the most…
Every organization knows digitalization is today one of the columns that supports success. But putting it into practice is not always as easy as on paper. The PMlive website held an interesting webinar about the sales reps in the digital…
Spanish doctors are in a really good position in technology. It will surprise some of you, but the “mHealth App Developer Economy 2015” by Research2Guidance reveals it. We know that doctors already see the tablet as a standard tool of…
It’s a common topic when talking about healthcare advertising, but it’s nothing more than a false myth. Creativity is so present in a campaign for pharma industry than in FMCG. What is different is target, media and strategies, but not…
Digital Apps open lots of doors to sales reps because they are a really useful, comfy and dynamic tool if they are properly developed. Marketers in B. Braun know it, so they entrust Bubblegum Health the thrilling challenge of became…
Do you know what is this “Internal Marketing” thing? If not, you should do it. In these days, Internal Marketing is as vital for companies as External Marketing. Even more, in pharma industry, where work toward sales reps and “conquer”…