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Relive®

Client

Salvat

Therapeutical Area

Ophthalmology

Brief

RELIVE® is a new brand of artificial tears on the market. However the drug is launched in a very crowded market in which major brands exert a strong push. So a) there needs to be a solid competitive advantage b) backed by a campaign that will effectively transmit the message.

This campaign won Best non prescription drug campaign to physician 2013.

We did

Strategy // Creativity // Audiovisual // Digital // Events

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