Nowadays, more than ever, media is no longer a channel but a part of the message itself. Therefore, at Bubblegum we integrate media planning in the creative process. We take into account the entire media ecosystem, we note in which media the consumers are, how they are consuming and, above all, how we can integrate the brand in that ecosystem.
This allows us to create multichannel campaigns that combine channels and formats, creating brand engagement. We design solutions tailored to the specific needs of each brand, deciding the media according to the message, and not vice versa.
We are experts in media innovation. We love new technologies and take advantage of them, using already established technologies and also creating new ones.